Branding and social media style design. Client: Sony Music.
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I had the pleasure to work with Sony Music establishing a cohesive and definitive online identity for *NSYNC. *NSYNC used several logos through their career, and their aesthetics changed drastically from album to album. With this project, I tied all of their aesthetics together into a modern package while avoiding the campy pitfalls of Y2K digital design. I studied their catalog and pulled inspiration from each album. I designed the revised and new logos you see here, and established a new color palette, typographical standards, and overall visual language. These elements carry across their social media, video and web presence.